Content Marketing: Boost inbound lead generation and conversion via the creation of highly relevant, targeted content that appeals across the enterprise IT sector or focusing on specific vertical markets (financial services, public sector/government, retail, oil and gas).This includes white papers, eBooks, case studies, testimonials, sales letters and more.
Brand Journalism: Use established vehicles for content consumption (online magazines, blogs, videos) as proprietary media properties to engage established customers and prospects across each stage of the buying cycle.
Event moderation/facilitation: Foster more intimate relationships with technology decision makers through live events, roundtable discussions, panels and Webinars on topics like cloud computing, BYOD, big data or IT leadership.
Social media campaigns: Create online communities that connect target customers and lead conversations in IT through Twitter, LinkedIn groups or Google Hangouts.
SEO/Writing for the Web: Optimize content for maximum discoverability through search engines with relevant keyword research and processes for continuous improvement in writing and editing.
For more information on any of these services, including rates and integrated programs, contact me at firstname.lastname@example.org.