I help B2B technology companies influence the strategic thinking of
their most valuable customers.
Hire me to create
blog posts, case studies, eBooks, white papers
and other content marketing assets
for successful demand generation
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the Editor-in-Chief of B2B News Network, which is read by CIOs, CMOs and other senior executives. He is a regular contributor Marketing Dive, Mobile Marketer and other publications covering the branding and advertising sectors. He writes news about cyber-threats and data protection for Security Intelligence. He is also covers fashion and lifestyle for Swagger magazine, a B2C title aimed at affluent men.
Shane is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and was the founding editor of ITBusiness.ca.
Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards, where he has also served as a judge. As a content marketing consultant, Shane has helped everyone from startups to some of the world’s most recognized technology brands tell more authentic and engaging stories. Follow Shane on Twitter: @shaneschick
Content Marketing: Boost inbound lead generation and conversion via the creation of highly relevant, targeted content that appeals across the enterprise IT sector or focusing on specific vertical markets (financial services, public sector/government, retail, oil and gas).This includes white papers, eBooks, case studies, testimonials, sales letters and more.
Brand Journalism: Use established vehicles for content consumption (online magazines, blogs, videos) as proprietary media properties to engage established customers and prospects across each stage of the buying cycle.
Event moderation/facilitation: Foster more intimate relationships with technology decision makers through live events, roundtable discussions, panels and Webinars on topics like cloud computing, BYOD, big data or IT leadership.
Social media campaigns: Create online communities that connect target customers and lead conversations in IT through Twitter, LinkedIn groups or Google Hangouts.
SEO/Writing for the Web: Optimize content for maximum discoverability through search engines with relevant keyword research and processes for continuous improvement in writing and editing.
For more information on any of these services, including rates and integrated programs, contact me at firstname.lastname@example.org.