Sample Projects

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Interband 150: Iconic Canadian Brands (Editor): An agency well known for producing reports such as “Best Canadian Brands” wanted to do something special for the country’s 150th anniversary in 2017. Its team used its proprietary methodology to curate a list of the brands who helped build our nation, shape everyday experiences and more. Besides writing and editing the collection of essays that accompanied the list, which was called “Our Time To Grow,” the project involved editing and an eight-part special section in the Globe & Mail featuring interviews with the CEOs of Mountain Equipment Co-Op, IMAX and others.


Screen Shot 2017-07-24 at 9.01.37 PMContent Creation Pricing Guide: What Every Marketer Needs To Know About Paying Writers (Author): nDash, a digital content marketing agency, was picking up lots of clients, but faced a common challenge: educating them about how much budget they should allocate towards blog posts, white papers, sales collateral and other important assets. This 15-page guide offers a first-person account of how writers set their fees depending on the project, the industry sector and other factors.




expertIP (Editor): Allstream, a B2B telecommunications company, wanted to reposition itself as a provider of enterprise IT services like unified communications and cybersecurity. To build credibility and trust, Allstream worked with and its ad agency to create expertIP, a community for IT professionals. An example of content marketing done right, expertIP features opinion and commentary from Allstream’s team of subject matter experts, highly experienced technology journalists and industry analysts. The result: Allstream doubled its web traffic, dramatically increased downloads of assets such as white papers and became seen as an authority in its market space. Allstream has since been acquired by Zayo Group, but expertIP continues to publish regularly.


Screen Shot 2013-09-20 at 6.45.11 PMCommerceLab: The University of Waterloo is renowned for its computer science program, but the school wanted to see greater recognition for the research its Stratford campus was doing in areas like user experience design, gamification and digital display. That’s why Waterloo, its PR agency and the Canadian Digital Media Network worked with to oversee editorial operations of CommerceLab, a daily publication that showcases how academic research — not just at the University of Waterloo – can be commercialized into patents or other IP, or become the basis of startups. archives can be accessed here.


Screen Shot 2017-03-22 at 8.43.54 PMIT Solutions Exchange: Dell/EMC recognized that engaging with CIOs and other business professionals on LinkedIn is a great way to position itself as a trusted advisor. That’s why the company, along with its PR agency, enlisted to serve as a catalyst for its IT Solutions Exchange Group. This includes starting discussions based on industry news and trends, asking pointed questions and commenting on other discussions that take place. IT Solutions Exchange continues to be a highly active group on LinkedIn for the Canadian technology community.

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