CIOs (Chief Information Officers)
Chief information officers only work with vendors that demonstrate the potential to act as true partners and trusted advisors. That means providing them with content to help other parts of the business work more efficiently, productivity and collaboratively. They know the technologies — cloud computing, mobility, AI, blockchain — but what’s more important is how they can use them to bring value while mitigating security risks and complying with regulations.
CMOs (Chief Marketing Officers)
Marketing leaders recognize the huge role they play in delivering an outstanding customer experience. They know they need to make better use of technology to do it. The challenge is working with legacy systems and data while adding more tools to their martech stack without creating undue complexity. They want content to help them understand better ways to build their brand, run campaigns, measure results and align with sales teams.
CXOs (Sales, Finance, Founders, Owners)
CFOs need content that helps them move beyond their “bean counter” reputation and actively help steer the corporate direction. Sales leaders such as the chief revenue officer (CRO) need content that helps build their pipeline, manage opportunities and ultimately close more deals via digital channels. Startups and small business owners need content that helps them grow revenue, retain customers and scale.