I help B2B technology companies
influence the strategic thinking of
their most valuable customers.
Hire me to create
blog posts, case studies, eBooks,
white papers
and other content marketing assets
for successful demand generation
Customers
Help B2B Buyers Answer Their Biggest Questions
CIOs (Chief Information Officers)
Chief information officers only work with vendors that demonstrate the potential to act as true partners and trusted advisors. That means providing them with content to help other parts of the business work more efficiently, productivity and collaboratively. They know the technologies — cloud computing, mobility, AI, blockchain — but what’s more important is how they can use them to bring value while mitigating security risks and complying with regulations.
CMOs (Chief Marketing Officers)
Marketing leaders recognize the huge role they play in delivering an outstanding customer experience. They know they need to make better use of technology to do it. The challenge is working with legacy systems and data while adding more tools to their martech stack without creating undue complexity. They want content to help them understand better ways to build their brand, run campaigns, measure results and align with sales teams.
CXOs (Sales, Finance, Founders, Owners)
CFOs need content that helps them move beyond their “bean counter” reputation and actively help steer the corporate direction. Sales leaders such as the chief revenue officer (CRO) need content that helps build their pipeline, manage opportunities and ultimately close more deals via digital channels. Startups and small business owners need content that helps them grow revenue, retain customers and scale.
About Shane
More than 20 years’ experience working with the world’s biggest tech firms and disruptive startups
Shane Schick tells stories that help people innovate, and to manage the change innovation brings.
As a content marketing consultant, Shane has helped organizations ranging from the world’s most recognized technology brands to the smallest agencies and startups to tell more authentic and engaging stories about the communities they serve.
Credentials At A Glance:
- Founder, 360 Magazine, an online and print publication about excellence in customer experience (CX) design
- Host, The Owned Media Observer, a podcast that’s applying media criticism to content marketing assets created by brands
- Blogger, Menswhere.ca, covering Canadian men’s fashion and style
- Regular contributor Marketing Dive, Mobile Marketer and other publications covering the branding and advertising sectors.
- Former Editor-in-Chief of B2B News Network, which is read by CMOs, sales execs and other senior executives, and Marketing magazine, which was once Canada’s equivalent to AdAge
- Former Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and was the founding editor of ITBusiness.ca.
- Recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards and judge for eight years.
- Host, content developer and facilitator of multi-day events, breakfast events, dinners, webinars and panel discussions with the Conference Board of Canada, CIRA, IDC and many others.
Content Marketing Services
Top-of-funnel, Mid-funnel and Sales Enablement Asset Creation: Boost inbound lead generation and conversion via highly relevant, targeted content that appeals across the buyer journey. Content can be customized to the enterprise IT sector, target specific roles such as marketers, or focus on distinct vertical markets (financial services, public sector/government, retail, oil and gas). Includes white papers/eBooks, case studies, testimonials, sales letters, etc.
Thought Leadership: Use established vehicles for content consumption (online magazines, blogs, videos) as proprietary media properties to engage established customers and prospects across each stage of the buying cycle.
Event moderation/facilitation: Foster more intimate relationships with technology executives, marketing leaders and other decision makers through live events, roundtable discussions, panels and Webinars.
Social media campaigns: Create online communities that connect target customers and lead conversations in IT through Twitter chats, ghostwritten or bylined LinkedIn posts, sponsored Instagram posts or takeovers.
SEO/Writing for the Web: Optimize content for maximum discoverability through search engines with relevant keyword research and processes for continuous improvement in writing and editing.
For more information on any of these services, including rates and integrated programs, contact me at sschickmedia@gmail.com.